There are many ways to market a fencing business. Some of these include blogging about fence maintenance, styles, and materials or providing a chatbot on your website to answer basic questions.
You can also promote your services by installing a permanent sign on a client’s property with their permission. In addition, a CRM or Customer Relationship Management system can help you create estimates and invoices on-the-go and provide customers with a portal to follow project progress and view photos.
1. Online Quoting
If you have a business website and online listing pages, you should offer customers the ability to request a fence quote online. This way, you can avoid the need for an in-person estimate and close a sale more quickly and efficiently.
You should also make sure that your online website and social media channels are regularly updated with informative content about fence maintenance, styles, materials, and trends. Regular blogging can help you attract potential customers and grow your authority as a fencing expert. You can also create infographics, video content, and case studies to showcase your work and encourage prospects to contact you for more information or a free consultation.
Invest in a cloud-based customer relationship management (CRM) system for your fence business. This will allow you to standardize rates and create templates for cost estimates so that your field workers can prepare proposals more quickly. A fence CRM will also automate work order assignments and provide key people with real-time insights into project progress and scheduling.
Advertise your business name and services on a local services website, like Google Search, so that your potential customers can book an appointment online. Customers can pay their invoices securely with a credit card or Apple Pay and track their payment history, all from a single, integrated solution.
Consider adding a permanent sign to each finished job site with your logo and contact details, if the homeowner agrees. This will act as a continuous advertisement and can be particularly effective in high-traffic areas. Getting your business registered is another easy and inexpensive marketing strategy that should be a priority for any new fence builder or contractor. This process can be done online and typically costs less than $50.
2. Online Appointment Booking
The most effective way to grow your fence business is by getting involved in the local community. This means participating in local events and fairs, providing discounts to local businesses, and more. By doing so, you’ll be able to get to know your neighbors and build a solid reputation in your community. This will also help you attract new customers and grow your business.
Online appointment booking is a great way to make it easier for homeowners to schedule fencing work with your company. It allows them to book an estimate from anywhere at anytime, which saves both you and the homeowner time and money. Additionally, it gives you the chance to show off your expertise in the field by sharing valuable information with potential clients.
If you’re looking for a reputable fencing contractor, it’s important to ask for references. You can also check out social media apps like NextDoor or Facebook groups to see what people have to say about their experiences with different contractors. This will help you find a contractor with a good track record and a positive reputation in the community.
Another important thing to look for in a fencing contractor is if they offer phone and email customer support. This is especially important if you need to make a complaint or need help with an issue. This will give you peace of mind that the fencing company will take care of your concerns and will do their best to resolve them in a timely manner.
A quality fence & gate business management software solution can help you organize your company and automate many tedious tasks. It will help you create project timelines and templates for cost estimates, as well as manage inventory and schedule field workers. It will also enable you to generate service reports and invoices quickly and easily.
3. Online Invoicing
Fencing is a complex and time-consuming business, so it’s essential that you follow through on your promises to customers. A fence company CRM can help you stay on top of each customer’s needs and wants by consolidating all of your information in one easy-to-use software platform. You can stay up to date on all outstanding estimates, track communication and more – all in an interface that’s so streamlined, anyone on your team can use it.
If you’re an experienced fencing contractor, then you know that attracting new clients can be difficult without proper marketing strategies. However, if you have a solid business plan and know how to use the latest marketing technologies, then you can reach your growth goals.
Online marketing is a key strategy for any fencing company, especially when it comes to converting leads into paying customers. To make this process easier, your fencing website should be optimized for search engines. This means that your website’s content should include relevant keywords and be formatted properly. This will increase your chances of ranking highly in search results.
Another way to get more leads is by making it easy for your existing customers to refer you. This can be as simple as providing them with referral cards or a link to an online form that they can fill out. This will give your existing clients a reason to talk about your services with their friends and family.
Lastly, a great way to advertise your fencing business is by getting branded decals or wraps for your work vehicles. This will let people who see your vehicles on the road know who to contact if they’re interested in getting a fence installed.
4. Online Payment Options
Having an online payment system is one of the best ways to grow your fencing business. It’s a convenient way for your customers to pay for your services, and it will also make your company more trustworthy and reputable. You can use a variety of marketing strategies to promote your website, such as social media, search engine optimization, and email marketing.
Another great marketing tip for your fence company is to put your logo on all of your marketing materials. This includes your website, business cards, and flyers. It’s important to have consistent branding across all of your marketing materials so that potential clients will remember your name and contact information.
If you want to take your marketing efforts to the next level, consider using a professional review site to promote your fencing company. These sites will post positive reviews about your business, which can help generate new leads. Then, you can follow up with these leads to convert them into paying customers.
You can also increase your brand visibility by putting up signage for your fence company. You can use different types of signage to promote your business, including outdoor banners and indoor posters. If you want to boost your online presence, you can also add your website to Google maps so that local people will be able to find your business easily.
Finally, don’t forget to register your business as a limited liability corporation (LLC). This is the most effective legal structure for a fencing company and will ensure that you can claim tax deductions. You can do this online with a service such as ZenBusiness LLC.
5. Online Customer Support
Providing great customer service can help you grow your fencing business. One way to do this is through a blog. Create content that is based on your industry knowledge. This kind of content is very useful for your customers, and it will naturally attract a lot of views. It also ranks well in search engines, so it will raise your profile online.
Another way to support your customers is through email marketing. Sending out newsletters and special offers can encourage new customers to book your services. You can also use emails to invite satisfied customers to leave reviews and referrals. This is a great way to promote your fencing company, and it is especially effective if you have an effective email outreach strategy.
The best fencing websites have a responsive design that makes them compatible with any device. This ensures that potential fence install customers can see your website on their smartphone, tablet, or laptop. Having a responsive design is also good for SEO because Google rewards sites that provide an excellent user experience.
There is a wide range of software solutions that make running a fencing business easier. Method:Field Services, for example, is a field service management solution that makes scheduling jobs, dispatching teams, and invoicing in the field easier. You can also use it to create estimates on the go and give your clients a customer portal that allows them to track progress and share photos. It is available on a monthly or yearly subscription and offers several pricing plans to suit any budget. Try it out with a free trial! Then, you can decide whether it is the right fit for your business.